Art Jameel is committed to protecting your privacy and to complying with applicable data protection and privacy laws.  This Privacy Policy (“Privacy Policy”) helps you to understand what kind of information we collect in connection with our products and services and how we process such information.  Throughout this Privacy Policy the term “Personal Data” means information relating to an identified or identifiable individual (i.e. a natural or legal person). “Hayy Cinema” refers to Art Jameel for Arts Company Limited, a limited company registered in Jeddah, Kingdom of Saudi Arabia under commercial registration number 4030356421 and whose principal place of business is at 23452 Prince Majed, Al Safa, Jedda, Kingdom of Saudi Arabia (“Company”) and its affiliates (also collectively referred to as “we”, “us”, or “our”).


This Privacy Policy applies to Personal Data collected in connection with products and services offered by Hayy Cinema or from your other interactions with us where a link or other reference of incorporation to this Privacy Policy is made, for example, in connection with our mobile applications, widgets, plug-ins, or other types of services offered by Hayy Cinema typically in electronic form, including via the Hayy Cinema website (“Hayy Cinema Website”).


We may modify this Privacy Policy or provide additional or amending privacy information in connection with a particular product or service.  Such modification or information prevails over this Privacy Policy to the extent of any conflict.  This Privacy Policy is incorporated into Hayy Cinema’s Website Terms and Conditions for the provision of its services and products.


Our products or services may contain links to other companies’ websites and other third party services (such as our payment gateways, business partners, sub-contractors, delivery services, advertising networks, analytics providers, search information providers, credit reference agencies and customer survey provides) which are entirely independent of Hayy Cinema and operated by third parties. Such third parties that have privacy policies of their own.  By clicking on a third-party advertising banner or certain other links you will be redirected out of our services and to such other third-party websites.  These entities may request for your Personal Data.  Any Personal Data submitted on such third-party websites will not be collected or controlled by Hayy Cinema, and will be subject to the privacy policy or terms of use of the relevant website. Please carefully read the privacy policies and terms of use of such third parties before providing any Personal Data (or ancillary information).  Under no circumstances shall Hayy Cinema be responsible for (i) accuracy or reliability of third-party information or (ii) the privacy practices or contents of any such third-parties, or in any way be liable for any harm (direct or indirect) incurred as a result thereof. All questions and concerns with respect to such third-party websites should be directed to the relevant third party prior to providing them with any Personal Data.




The Data We Collect

Personal Data may include your full name, email address, telephone number, Visa/MasterCard/Mada account numbers and other contact information and IP address based on the cookies of the Hayy Cinema Website.  We collect your Personal Data typically when you make a purchase of a product, use or register for our services, or otherwise interact with us.  We only collect Personal Data with your knowledge and consent which is requested by us and provided by you when engaging with us.  Below are examples of the categories of data collected:

Technical Information

You may in certain instances visit our websites or use our products or services without having to tell us who you are.  However, certain technical information is normally collected as a standard part of your use of our services and products.  Such information includes, for example your IP-address, access times, time zone settings, the website you linked from, pages you visit, the links you use, page interaction information (such as scrolling, clicks and mouse-overs) the ad banners and other content you viewed, information about your devices and other such technical information your browser provides us with or as may be otherwise collected in connection with certain products and services.  When you use our services or otherwise interact with us over telecommunications networks, certain additional information, such as your mobile subscription number, may be transmitted to us by the telecommunications operator as a standard part of that communication.  Please also see the section “Use of Cookies and Web Beacons” below.

Information you provide us with

When you register for our services or place an order for our products, make a purchase or otherwise interact with us, we may ask you to provide us with information such as your name, email address, street address, as well as user names, passwords and other such credentials that are used to authenticate users and to validate their actions or what may be needed to provide you with the products and services you have requested or to communicate with you.

We may collect demographic information, for example, your age, gender and language preferences.  We may also collect other information you provide, such as your consents, preferences and feedback, information relating to your devices and other such information you provide us with.

Please note that certain non-identifiable information collected from you may become personally identifiable when you provide us with your Personal Data.  We may also be able to obtain or access, in accordance with applicable law, some Personal Data from publicly available sources.  Some of our services may allow you to submit information about other people, for example, if you make an order for a product that you wish us to send directly to another recipient.

Your transactions with us

We collect or ask for information relating to your purchase and/or use of our products and/or services and your other interactions with us.  Such information may include, for example, details of the queries or requests you have made, the products and services provided (including delivery details), financial details (including payments made, credit card details, billing address, credit checks and other such financial information), details of agreements between you and Hayy Cinema, records of contacts and communications, information and details relating to the content you have provided us with and other such transactional information. 


The Purposes for which We Process Your Personal Data

Hayy Cinema processes your Personal Data for the purposes described in this Privacy Policy.  Please note that one or more purposes may apply simultaneously.

Provision of products and services

We may use your Personal Data to fulfill your requests, process your order or as otherwise may be necessary to perform or enforce the contract between you and Hayy Cinema, to ensure the functionality and security of our products and services, to identify you and to prevent and investigate fraud and other misuses.

Development of products and services

We may use your Personal Data to develop our products and/or services.  However, for the most part we only use aggregate and statistical information in the development of our products and services.  We may also use your Personal Data to personalize our offering and to provide you with services more relevant to you, for example, to make recommendations and to display customized content and advertising in our websites.  We may combine Personal Data collected in connection with your use of a particular Hayy Cinema product and/or service with other Personal Data we may hold about you, except where such Personal Data was collected for a different purpose.  We may create aggregate and statistical information based on your Personal Data.  Whenever possible, we use non-identifiable information rather than personal information.  We may use aggregate data for a variety of purposes including analyzing website user behavior and characteristics in order to measure interest in (and use of) the various portions and areas of our services.  We also use the information collected to evaluate and improve our services and analyze traffic to our services.

Communicating with you and marketing

We may use your Personal Data to communicate with you, for example, to provide information relating to our products and/or services you are using or to contact you for customer satisfaction queries.  We may use your Personal Data for marketing or research purposes, for example, to conduct market research and we may, in accordance with applicable law, contact you to inform you of new products, services or promotions we may offer.  Also, some of our products and services may be used to promote products and services of other companies.  However, Hayy Cinema does not disclose your Personal Data to such companies or any other company for marketing purposes without your prior consent.


Sharing Your Personal Data

Generally, we do not sell, lease, rent or otherwise disclose your Personal Data to third parties (except as noted below) to use for their own purposes unless you give your permission or there is a legal requirement to do so. However, you agree and consent that: .

Related Parties

All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.

Hayy Cinema will not pass any debit/credit card details to third parties.

Hayy Cinema takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However, ( cannot guarantee the security of any information that is disclosed online.

Hayy Cinema is opposed to spam mail activities and does not participate in such mailings, nor do we release or authorize the use of our users’ Personal Data for such purposes.  We may use statistical analysis of aggregate information to inform advertisers of aggregate user demographics and behavior, as well as the number of users that have been exposed to or clicked on their advertising banners. 

Mandatory disclosures

We may be obligated by mandatory law to disclose your Personal Data to certain governmental authorities or other third parties, for example, to law enforcement agencies in the countries where we or third parties acting on our behalf operate.  We may also disclose and otherwise process your Personal Data in accordance with applicable law to defend Hayy Cinema’s legitimate interests, for example, in civil or criminal legal proceedings.

We may also disclose your information in special cases if required to do so by law, court order, or other governmental authority, or when we believe in good faith that disclosing this information is otherwise necessary or advisable, such as to identify, contact, or bring legal action against someone who may be causing injury to – or interfering with – the rights or property of Hayy Cinema, the services, another user, or anyone else that could be harmed by such activities (for example, to identify criminal activity, theft or fraud). This includes, without limitation, exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction and to protect the rights, property or safety of Hayy Cinema, customers or others.

With your permission, we may sometimes email you in order to provide targeted marketing from our services.  We only send such emails when you have specifically requested them.  All emails you receive from us will include specific instructions on how to unsubscribe and you may unsubscribe at any time. You may remove your information from our database by selecting the opt-out link at the bottom of any Hayy Cinema email and follow the instructions provided.

Mergers and Acquisitions

If we decide to sell, buy, merge or otherwise reorganize our businesses in certain countries, this may involve us (our affiliates and related companies) disclosing Personal Data to prospective or actual purchasers and their advisers, or receiving Personal Data from sellers and their advisers.

Collecting the Data of Minors

Hayy Cinema does not seek to collect any information from or engage in any transactions with persons under the age of 18.  Our databases may nevertheless contain Personal Data of children under 18 due to the fact that it is not always possible to determine precisely the age of the user.  We will make reasonable efforts to clear our databases of Personal Data relating to under-age users.

Hayy Cinema’s policy is to request that minors (the legal age of majority and therefore the age of minors is determined by local law in Saudi Arabia) do not make purchases or engage in other legal acts on our products and services without the consent of a parent or legal guardian, unless otherwise permitted by applicable law.

Data Quality

We take reasonable steps to keep the Personal Data we possess accurate and up-to-date and to delete out of date or otherwise incorrect or unnecessary Personal Data.  As certain Hayy Cinema products and services may allow you to manage your profile, we encourage you to access your Personal Data from time to time to ensure that it is correct and up-to-date.  Please remember that it is your responsibility to provide us with correct details as well as to update the Personal Data you have provided us with in case of any changes.


We are committed to maintaining the security of your information and have measures in place to protect as best as possible against the loss, misuse, and alteration of the information under our control.

Such measures include, where appropriate, the use of firewalls, secure server facilities, encryption, implementing proper access rights management systems and processes, careful selection of processors and other technically and commercially reasonable measures to provide appropriate protection for your Personal Data against unauthorized use or disclosure.  Where appropriate, we may also take back-up copies and use other such means to prevent accidental damage or destruction to your Personal Data.  If a particular part of an Hayy Cinema website supports on-line transactions, we will use an industry standard security measure, such as the one available through “Secure Sockets Layer” (“SSL”), to protect the confidentiality and security of online transactions.

The Personal Data collected will be initially stored on servers currently located in Saudi Arabia. In order to provide you with our services, we may need to transfer Personal Data to locations outside of the jurisdiction in which you provide it. By providing your Personal Data, you agree to this transfer, storing or processing.

The portions of our website (and our other Services) that handle sensitive confidential information are also secured with LayoutIndex’s CINESync.

All Hayy Cinema employees who have access to, or are associated with, the processing of personal information are contractually obligated to respect the confidentiality of your information and abide by the terms of this Privacy Policy and the additional privacy standards we have established.

While there are always risks associated with providing Personal Data, whether in person, by phone, via the internet or otherwise, and no technology is completely safe or “tamper” or ”hacker” proof, Hayy Cinema takes appropriate technical and organizational information security measures to prevent and minimize such risks.  That said, no security measures are perfect or impenetrable.  Therefore, although we use industry standard practices to protect your privacy, we cannot (and do not) guarantee the absolute security of personal information shared with us. Any transmission of Personal Data is at your own risk. You should not send confidential details, or credit card numbers, for example by email.

If you make a payment for our products or services on our website, the details you are asked to submit will be provided directly to our payment provider via a secured connection.

Hayy Cinema is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.


Use of Cookies and Web Beacons

From time to time when you visit Hayy Cinema website, information may be placed on your computer to allow us to recognize your computer.  This information is commonly in the form of a textfile known as a “cookie”.  Cookies are small pieces of data stored on your computer’s hard drive, rather than on the website.  Typically, they enable collection of certain information about your computer, including your internet protocol (IP) address, your computer’s operating system, your browser type and the address of any referring sites.  Cookies are also used for website traffic analysis and anonymous demographic profiling so that we may improve our services.

Cookies cannot view or retrieve data from other cookies, nor can they capture files or data stored on your computer.  We, our partners, and our suppliers use cookie technology to enhance your online experience by making it easier for you to navigate through our services or make a feature work better.  We also use cookies to track affiliates that refer you to our services.  These particular cookies are saved on your computer and collect no data from you.  Generally, cookies can be disabled.  The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.  If you would like to use our services, you may do so without accepting cookies.  However, you should understand that if you choose not to accept cookies, some areas of our services may not function properly or optimally, and you will not be permitted to access certain secured areas of the services.  Our use of cookies is also intended to provide benefits to you, such as eliminating the need for you to enter your password frequently during a session or the need to re-enter items you place in a shopping cart if you do not finish a transaction in a single visit.

Hayy Cinema may use web beacons (or “pixel tags”) in connection with some websites.  Web beacons are small images, generally a single transparent pixel, served to you as part of a web page or other document.  Web beacons may be used in parts of our services for purposes such as site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization.  These beacons do not collect personally identifiable information, and do not transfer any personally identifiable information to third parties.  If beacons are used by any of our advertising services suppliers, that supplier’s privacy policy governs their use.  However, we do not use them to identify individual users personally.  The information collected is used to improve our services.  Web beacons do not typically collect any other information other than what your browser provides us with as a standard part of any internet communication.  If you turn off cookies, the web beacon will no longer be able to track your specific activity.  The web beacon may, however, continue to collect information of visits from your IP-address, but such information will no longer be unique.

Retention of Information

Different information is used for different purposes and is subject to different standards and regulations.  In some cases there are legal and/or regulatory requirements to keep data for a minimum period. In general, Hayy Cinema will retain information for such a period of time as is deemed necessary to provide you with services you request, to comply with applicable regulations or legislation, and to ensure that you have reasonable opportunity to access the information.  If you no longer consent to us retaining your personal information, you can request that it be removed by contacting us at

Some information may be retained in certain circumstances, such as to resolve disputes, troubleshoot problems, enforcement of terms and conditions or as required by regulators or other authorities of competent jurisdiction. In addition, in certain circumstances, such information is never entirely removed from databases due to technical constraints and system back-ups.

Your Rights

In case you wish to know what Personal Data we hold about you or you wish to replenish, rectify, anonymize or delete any incomplete, incorrect or outdated Personal Data, or you wish us to cease processing your Personal Data for the purpose of sending promotional materials or direct marketing or for the performance of market research or on other compelling legal grounds, you may, as appropriate and in accordance with applicable law, exercise such rights by contacting us through the contact points referred to below.  In some cases, especially if you wish us to delete or cease the processing of your Personal Data, this may also mean that we may not be able to continue to provide the services to you.  We encourage you to use available profile management tools for the above purposes as such tools often provide you with direct access to your Personal Data and allow you to effectively manage it.

Please note that Hayy Cinema may need to identify you and to ask for additional information in order to be able to fulfill your above request.  Please also note that applicable law may contain restrictions and other provisions that relate to your above rights.

In matters pertaining to Hayy Cinema privacy practices you may contact us at: or by phone on +971 (0)4 873 9866.

Changes to This Privacy Policy

Hayy Cinema reserves the right, at its sole discretion, to make any changes to any policies, terms and conditions, including this Privacy Policy, at any time. Hayy Cinema may also make changes in order to comply with changes in applicable laws and regulations. You will be subject to the Privacy Policy and terms and conditions in force at the time that you use and access the Hayy Cinema. This Privacy Policy does not override any applicable national data privacy laws and regulations where Hayy Cinema operates.